Having an Instagram account with real followers is important for brands that want to
connect with customers. The best way to do that is by focusing on organic growth
rather than resorting to spammy or fake tactics.
To start, make sure your profile is SEO-friendly by including keywords in your bio
and using hashtags that relate to your business. Then, engage with other accounts
in your industry to get the ball rolling.
- Use Hashtags
Hashtags provide context for your content on Instagram and help potential followers
find your posts. However, you should be careful not to overdo it with hashtags.
Overusing hashtags may make your content look spammy and could hurt your
It’s also important to use hashtags that are relevant to your niche and brand.
Hashtags that are too broad will get you mixed in with all the other posts out there,
making it hard for your audience to find your content.
To find hashtags, you can use the search function on Instagram or a third-party app
such as Later’s Hashtag Suggestions. Remember to avoid using banned hashtags,
which are flagged by the Instagram algorithm and won’t show in searches or as
- Follow Similar Accounts
If you want to expand your reach on Instagram, consider following accounts that
follow back. This will increase your chances of growing your followers and attracting
new customers. Instagram will also suggest accounts to you that are similar to your
business. These are usually influencers with a large following and a focus on specific
industries, topics or tools.
You can also search for accounts by niche or by email or phone number. This way,
you can find people who are interested in your content and may want to collaborate.
Another great way to find similar accounts is to use Instagram’s Explore feature. This
is a screen of photos and videos that Instagram chooses for you based on your
location, the things you like, and who you follow.
- Post at the Right Time
The right time to post on Instagram is a crucial part of your social media strategy.
Posting at the wrong times can cause you to lose followers, so it’s important to test
out different posting schedules and content types until you find what works best for
To maximize engagement, post during weekday mornings and evenings. This is
when people are most active on Instagram and can see your content.
Make sure your posts are engaging and include a catchy caption. This will help your
audience connect with the image and make them want to follow your account. Posts
that make people laugh or smile are particularly effective at attracting new
followers. Also, don’t be afraid to try out different post formats such as Stories,
Reels, and Lives.
- Make Your Account SEO-Friendly
Search Engine Optimization is a technique that can be applied to Instagram. It
involves optimizing your profile and content to make it easier for users to find you.
This can help you gain more followers on Instagram and increase your visibility on
The first step is making sure your account is SEO-friendly. This means using a
search-friendly username and including relevant keywords in your bio. It’s also
important to use the same handle and profile picture across all of your other social
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You should also include keywords in your post captions. This will help your posts
appear in search results on the Explore page and suggested content feeds.
Additionally, it will improve the user experience for visually impaired people. Avoid
keyword stuffing, as this can lead to a shadowban.
- Interact with Other Accounts
A large part of what makes Instagram so fun is the ability to interact with others. You
can do this by responding to your followers, reposting their content (check out these
seven different ways to repost on Instagram), or even running contests with an
incentive to follow your brand.
Using all of the interactivity features available to you is a great way to increase
engagement rates. Instagram Stories, in particular, are an excellent medium for
interaction. Try things like a Q&A session with your followers or a quiz.
Avoid purchasing fake followers for the sake of increasing your follower count. This
is against Instagram’s community guidelines and can damage your credibility. It also
makes it harder to measure your social media campaigns and strategies effectively.